AI-Powered Rorschach Interpretation. Results in Minutes, Not Hours.
Date
2024
Role
Marketing Design
Company
Inklyze
Design Approach
My goal in designing the Inklyze marketing website was to communicate the platform’s advanced AI technology while maintaining a sense of warmth and accessibility. Since the target audience includes psychologists, therapists, and researchers - professionals who value clarity and trust in their tools -I focused on creating a layout that feels both intuitive and credible.

1. Establishing Trust with a Clean, Scientific Aesthetic
I used a soft, ethereal color palette of purples and blues to reflect both scientific precision and a calming atmosphere, reinforcing a sense of reliability.
The hero image features a wireframe human head, visually connecting AI with human psychology, subtly reinforcing the technology’s role in enhancing clinical assessments.
Rounded elements and smooth gradients create a gentle, approachable feel, counterbalancing the complexity of AI-driven analysis.
2. Structuring Information for Easy Comprehension
The step-by-step breakdown of how Inklyze works ensures that visitors can quickly grasp the platform’s value. Each step is clearly numbered, visually connected, and spaced out for readability.
I integrated concise yet informative copy, ensuring that key benefits are easily digestible, even at a glance.
The “Why Choose Inklyze” section highlights the core advantages through simple icons and short bullet points, making the information scan-friendly.
3. Using Rorschach Imagery as a Visual Anchor
The inkblot textures tie directly into the nature of the platform, grounding the design in the essence of Rorschach interpretation while adding artistic depth.
I strategically placed inkblots behind the step-by-step guide, reinforcing the subject matter without overpowering readability.
4. Encouraging Engagement with a Clear Call-to-Action (CTA)
The primary CTA buttons ("Get Instant AI-Powered Insights") stand out through a bold purple background, making it easy for users to take action.
The CTA is repeated at the beginning and end of the page, ensuring visitors have multiple touchpoints to engage.